Privacy Policy

Last updated: 11.10.2025

1. Introduction seoul.taxi (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website [seoul.taxi] (the “Site”) and use our services (the “Services”). Please read this policy carefully. By using the Site or Services, you agree to the collection and use of your information in accordance with this policy.
2. Information We Collect We may collect and process the following categories of information:

• Personal data you provide directly: name, email address, phone number, payment information, billing details, account username, and any other information you choose to provide when creating an account or using Services.
• Travel and usage data: origin, destination, trip details, routes, timestamps, device identifiers, IP address, browser type, pages visited, and interaction data.
• Location data: approximate or precise location data when you enable location services, for purposes such as matching drivers, calculating fares, and improving services.
• Communications: messages or inquiries you submit to customer support, including logs and metadata.
• Payment data: payment method, last four digits of card, and transaction details. We do not store full payment card information on our servers; payments are processed by trusted payment processors.
• Marketing and communications preferences: preferences for receiving newsletters or promotional materials.

3. How We Use Your Information We use the information we collect to:

• Provide, operate, and improve the Services
• Connect riders with drivers and manage trips
• Process payments and prevent fraud
• Communicate with you about your account, trips, updates, and promotions
• Personalize your experience and optimize features
• Conduct analytics and research to improve safety and efficiency
• Comply with legal obligations and enforce our terms

4. Legal Bases for Processing (for users in applicable jurisdictions)

• Performance of a contract: to provide and manage the Services.
• Legitimate interests: to improve safety, security, and user experience; to prevent fraud.
• Consent: where required by law, for marketing communications or location sharing.
• Legal obligation: to comply with applicable laws and regulations.

5. Sharing Your Information We may share your information with:

• Service providers and partners who help operate the Site and Services (e.g., payment processors, identity verification, ride-minding, analytics).
• Drivers and dispatch partners as necessary to fulfill trips.
• Law enforcement, regulators, or other third parties when required by law or to protect safety.
• Corporate affiliates or in connection with a merger, acquisition, or sale of assets, subject to confidentiality obligations.

6. International Transfer Your information may be transferred to and processed in countries other than your country of residence. We implement safeguards to protect cross-border transfers as required by applicable law.
7. Data Retention We retain your information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data category. When no longer needed, data is securely deleted or anonymized.
8. Your Rights You may have certain rights regarding your privacy, including:

• Access to, correction, or deletion of your personal data
• Right to withdraw consent where processing is based on consent
• Right to object to or restrict processing
• Right to data portability

To exercise these rights, contact us at info@seoul.taxi. We may verify your identity before fulfilling requests.

9. Cookies and Tracking Technologies We use cookies and similar technologies to track activity on the Site, remember preferences, and deliver personalized content. You can manage cookie preferences through your browser settings. Some features may not function properly if cookies are disabled.
10. Security
    We implement reasonable security measures to protect your information from unauthorized access, disclosure, alteration, and destruction. However, no online method is completely secure, and we cannot guarantee absolute security.
11. Children’s Privacy The Site and Services are not intended for users under the age of 18. We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data, please contact us to remove it.
12. Changes to This Policy We may update this Privacy Policy from time to time. If we make material changes, we will notify you and update the “Last updated” date. Your continued use of the Site or Services after the changes constitutes your acceptance of the updated policy.
13. Contact Information If you have questions or concerns about this Privacy Policy or our data practices, please contact:
14. Email: info@seoul.taxi
15. Phone: +82 10-8350-2050